Astrology market seen reaching $22.8 billion by 2031

By AI, Created 11:31 AM UTC, June 02, 2026, /AGP/ – A new Allied Market Research report says the global astrology market was worth $12.8 billion in 2021 and is projected to hit $22.8 billion by 2031. The forecast points to steady demand for online astrology services, especially among millennials and in Asia-Pacific, even as fraud and fake practices weigh on trust.

Why it matters: - The astrology market is forecast to nearly double by 2031, signaling continued consumer demand for astrology content, apps and services. - Online channels are expected to remain the dominant distribution mode, making digital platforms the main growth engine. - Brands and app makers are using astrology as a marketing tool, which shows the category is moving beyond horoscopes into consumer products and media.

What happened: - Allied Market Research said the global astrology market was valued at $12.8 billion in 2021. - The report projects the market will reach $22.8 billion by 2031. - The forecast implies a 5.7% compound annual growth rate from 2022 to 2031. - The report includes a sample PDF of the study.

The details: - The market is segmented by type, mode, end-user generation and region. - Type segments include love astrology, vedic astrology, natal astrology, medical astrology, horary astrology, electional astrology and uranian astrology. - The mode segment is split into online and offline, with online further divided into apps and websites. - The end-user generation segment includes Gen Z, millennials, Gen X and boomers. - Region coverage includes North America, Europe, Asia-Pacific and LAMEA. - The report says the online segment dominated in 2021 and is likely to stay on top through the forecast period. - The love astrology segment was the leading type in 2021 and is expected to remain dominant. - Millennials led the end-user generation category in 2021 and are projected to remain the largest group. - Asia-Pacific led the global market in 2021 and is expected to keep that position. - Key companies listed in the report include Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., Susan Miller Omni Media Inc., Horoscope.com, AstroGraph Software, Indianet Consultants LLP, My Path Astrology LLC, AstroswamiG Solutions, CodeYeti Software Solutions Pvt. Ltd., Liquid Software Mobile, Inc., CoStar Astrology Society, Seattle Astrology, The Mountain Astrologer, Astro-Vision Futuretech Pvt. Ltd., Adviqo Technology Corp., Appsella LTD, Barges Technologies, Inc., Jessica Adams Proprietary Limited, Astroyogi and Ojas Softech Pvt. Ltd. - The report says players are using product launches, geographic expansion and acquisitions to compete. - The company also posted an inquiry before buying link.

Between the lines: - Rising stress appears to be a major demand driver, with the report linking astrology use to periods of uncertainty and pressure. - The report points to psychology research and APA survey data showing elevated stress among millennials and Gen Xers, which may help explain the category’s appeal. - Fake astrology and bot-driven fraud are a drag on the market because scams can erode consumer trust. - Astrology is also becoming a branding play, with companies using zodiac themes in products, playlists and employee tools. - Examples cited in the report include ColourPop’s zodiac-inspired eyeshadow palette, Dior’s zodiac jewelry and accessories collection, and Spotify’s cosmic playlist. - The report says astrology apps in the U.S. saw revenue rise 64.7% to nearly $40 million in 2019, according to Sensor Tower. - Some employers reportedly screen or consider zodiac signs when evaluating job applicants, and some companies use astrological personality profiles internally. - Clever, an influencer marketing agency, combined MBTI with astrology to create Office Astrology, which CEO Cat Lincoln said provides a shorthand that helps avoid misunderstandings.

What’s next: - The report expects online astrology platforms, especially apps and websites, to keep benefiting from consumer demand. - Brands likely will keep testing astrology-themed products and services as a way to reach younger audiences. - Market participants are expected to continue pursuing launches, expansion and acquisitions to protect share and profitability.

The bottom line: - Astrology is shifting from niche curiosity to a durable digital consumer market, but fraud risks remain a key headwind.